At Fred. Olsen Cruise Lines, we are passionate about safeguarding the planet for future generations. That’s why we’re working towards decarbonisation targets set by the International Maritime Organization (IMO) and the European Union (EU). This includes a commitment to reduce our carbon intensity by at least 40% by 2030 (compared to 2008), with the broader ambition of achieving net-zero emissions by around 2050. To support this, we are continuing to research, invest in, and install technical upgrades across our fleet — all while planning for the future of our ships. Recent upgrades have included the application of silicone paint and upgrades to propellers, which help to improve efficiency and reduce fuel consumption.

Our in-house team of Journey Planners carefully curates our itineraries, to ensure they not only provide exceptional experiences for our guests when ashore, but also to sail as responsibly as we can.

Investment in specialist technology allows us to plan our itineraries to optimise sailing speeds, while also utilising overnight stays in port and allowing for plenty of time for exploring ashore - minimising environmental impact while enriching the journey.

We are proud to operate a fleet of three classic, smaller-sized ships. Rather than build new vessels, we invest in our ships to prolong their lifecycle, so that we can keep them sailing for many years to come.

We know that our guests love our ships as much as we do, and we take great pride in maintaining them to the highest standard. Each ship undergoes regular, multi-million-pound dry dock programmes, which include technical and mechanical upgrades and enhancements to guest areas.

We are proud to be the first UK cruise line to be delivering a Carbon Literacy Programme to our shoreside teams — equipping them with the knowledge and confidence to make sustainable choices at work and in their personal lives.

Plus, for each employee that completes the course, we will donate £10 to the Carbon Literacy Fund, working with our partners at the Suffolk Community Foundation to help fund future Carbon Literacy Programmes within the community in which our headquarters is based.

We are renowned for our exceptional crew, whose personal service and attention to detail is at the heart of what we do. As such, we champion our diverse workforce, providing an inclusive workplace with equal opportunities for growth, with mentorship and buddy schemes, welfare funds and pastoral support.

Our shoreside teams also have access to wellbeing support including mental health initiatives, volunteering programmes, dedicated welfare days, and private healthcare.

With fewer guests on board, our smaller ships offer a more intimate, less intrusive experience for the communities we visit.

We work collaboratively with the destinations we visit, providing shore excursions that support people, families and businesses who live in those areas in those areas - giving a better understanding of local cultures, traditions and ways of life, with group sizes kept deliberately small to avoid overcrowding.

We understand that our environmental and social impact extends beyond our ships. That’s why we are developing practices to ensure our wider supply chain share our ethos and align with our values.

As we move forward, we’re evolving our procurement processes to reduce waste and support suppliers who prioritise ethical practices and the wellbeing of their teams.

We are proud to partner with marine wildlife charity ORCA, whose onboard teams not only enrich the guest experience but also collect vital marine data to support global conservation work.

In addition, we have built a lasting and meaningful relationship with the RNLI, with whom we have worked closely with for more than 60 years. In that time we have raised more than £1,000,000, helping to fund five lifeboats, as well as equipment, education and apprenticeships, helping them to continue to save lives at sea.

We also work very closely with charities and organisations close to our Suffolk office, including St Elizabeth Hospice, and in the towns and cities we sail from. In recent years, our guests have helped us to raise more than £38,000 to install 24-hour publicly-accessible defibrillators, and we continue to work closely with Norfolk-based charity Heart 2 Heart to see these installed in the communities we touch across the UK.