Watch our new TV Advert
On a Fred. Olsen cruise, we channel all of our 175 years of experience sailing and discovering the world into making every single day special for our guests.
We are so proud to share our new TV advert with you. It has been designed to showcase what makes a cruise with Fred. Olsen so special; our beautiful smaller ships, hand-crafted itineraries, unique on board experience and of course our wonderful crew.
We hope you enjoy watching it and look forward to welcoming you on board very soon.
In addition, see our Crew's reaction to our new TV advert
Being the stars of our brand-new TV advert, we wanted our fantastic crew members who feature to be amongst the first to see it. Watch to see their live reactions as they had an exclusive screening on board...
We worked with Creative Directors Nick Bell and Walter Campbell to bring our exciting new TV advertisement to life. We caught up with Nick who shared some insights into their careers and how the advert was created.
Could you share some insights into your backgrounds and highlight some key moments from your careers?
Walter and I have collectively accumulated over three decades of experience in the advertising industry at some of the world's top advertising agencies. Between us, we have worked with some of the world's biggest brands and we've been recognised at all the world's major awards shows. Walt's best-known work would be the Guinness 'Surfer' while mine is the John West 'Bear'.
What inspired you and your team to conceive the concept for the Fred. Olsen TV ad?
The driving force behind the concept was both the brand's identity and a well-defined brief from the team. After we had cruised with Fred. Olsen, we unearthed a compelling story waiting to be told. We felt that presenting the experiences achievable in just one day on a Fred. Olsen cruise could be really powerful.
Which shot posed the most challenging capture?
Believe it or not, it was the all-important sunrise. We awoke to unexpected mist and fog on the morning we were scheduled to shoot it and consequently filmed the scene during sunset instead.
Could you share some insights into your backgrounds and highlight some key moments from your careers?
Walter and I have collectively accumulated over three decades of experience in the advertising industry at some of the world's top advertising agencies. Between us, we have worked with some of the world's biggest brands and we've been recognised at all the world's major awards shows. Walt's best-known work would be the Guinness 'Surfer' while mine is the John West 'Bear'.
What inspired you and your team to conceive the concept for the Fred. Olsen TV ad?
The driving force behind the concept was both the brand's identity and a well-defined brief from the team. After we had cruised with Fred. Olsen, we unearthed a compelling story waiting to be told. We felt that presenting the experiences achievable in just one day on a Fred. Olsen cruise could be really powerful.
Which shot posed the most challenging capture?
Believe it or not, it was the all-important sunrise. We awoke to unexpected mist and fog on the morning we were scheduled to shoot it and consequently filmed the scene during sunset instead.
“We unearthed a compelling story waiting to be told.”
How did you find working with real guests rather than professional models?
We had previously worked with non-actors, as had our Director, Kit Lynch-Robinson. We were really pleased with just how natural our guests were on camera. Credit for this goes to Kit, who relaxed them and was clear about what was required during the shoot, and to our guests, who were a lovely group to work with, they clearly loved Fred. Olsen and that really came across. Our time on board was filled with laughter and genuine enjoyment for all involved.
How did shooting at sea differ from your previous projects?
There were two main differences. In planning our shooting schedule, the sun's location had to be factored into pretty much every shot. In fact, there were instances when Captain Stoica briefly altered the ship's course to ensure the sunlight was where we needed it to be. While lighting is invariably crucial in filming, the dynamic environment of a moving ship posed an entirely different challenge.
Moreover, we shot for five days amid 1,200 guests, so we wanted to be careful to cause them minimum disruption. The guests were fantastic and showed great curiosity and fascination about what we were doing.
Will you be cruising again in future?
Only with Fred. Olsen!
How did you find working with real guests rather than professional models?
We had previously worked with non-actors, as had our Director, Kit Lynch-Robinson. We were really pleased with just how natural our guests were on camera. Credit for this goes to Kit, who relaxed them and was clear about what was required during the shoot, and to our guests, who were a lovely group to work with, they clearly loved Fred. Olsen and that really came across. Our time on board was filled with laughter and genuine enjoyment for all involved.
How did shooting at sea differ from your previous projects?
There were two main differences. In planning our shooting schedule, the sun's location had to be factored into pretty much every shot. In fact, there were instances when Captain Stoica briefly altered the ship's course to ensure the sunlight was where we needed it to be. While lighting is invariably crucial in filming, the dynamic environment of a moving ship posed an entirely different challenge.
Moreover, we shot for five days amid 1,200 guests, so we wanted to be careful to cause them minimum disruption. The guests were fantastic and showed great curiosity and fascination about what we were doing.
Will you be cruising again in future?
Only with Fred. Olsen!
“We unearthed a compelling story waiting to be told.”